Grow

Client: Arup Engineering, Madrid

Designed by Alicia Velázquez and Pablo Rica

Produced by Juliana de Luca, Elena Fons, Darine Choueiri and Adela Salgado

Made by controlmad

Material: Flexible maple veneer

‘Grow’ is a texture created with an “emotional purpose”: to give identity to the space and, in its original concept, to represent the values of Arup as a design engineering firm.

‘Grow’ has an organic nature in its concept, materialization, geometry, and possibilities for adaptation and growth. Its shape is determined by phyllotaxy, a natural pattern found in plants. The combination of phyllotaxy allows for a landscape as large or as small as desired.

Images by Javier Ortega (Arup) and Montse Zamorano (Expo B.D.)