Grow
Client: Arup Engineering, Madrid
Designed by Alicia Velázquez and Pablo Rica
Production by Juliana de Luca, Elena Fons, Darine Choueiri and Adela Salgado
Manufactured by controlmad
Material: flexible maple sheet
Grow is a texture created with an “emotional purpose”: to give identity to the space and, originally in its conception, to represent Arup’s values as a design engineer office.
Grow has an organic nature in concept, materialization, geometry and possibilities of adaptation and growth. Its shape is determined by phyllotaxy, a formation pattern found in nature. The combination of phyllotaxy composes a landscape as large or small as desired.
Photography by Javier Ortega (Arup Office) and Montse Zamorano (Expo B.D.)