{"id":11562,"date":"2021-11-01T19:15:30","date_gmt":"2021-11-01T19:15:30","guid":{"rendered":"https:\/\/controlmad.com\/projects\/grow-false-ceiling\/"},"modified":"2025-07-22T11:29:53","modified_gmt":"2025-07-22T11:29:53","slug":"grow-false-ceiling","status":"publish","type":"page","link":"https:\/\/controlmad.com\/en\/projects\/grow-false-ceiling\/","title":{"rendered":"\u2018Grow\u2019 False Ceiling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11562\" class=\"elementor elementor-11562 elementor-2194\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e9e1d7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e9e1d7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b1f0bc9\" data-id=\"5b1f0bc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dfe1aca elementor-widget elementor-widget-image\" data-id=\"6dfe1aca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"980\" height=\"300\" src=\"https:\/\/controlmad.com\/wp-content\/uploads\/2021\/11\/head-arup.jpg\" class=\"attachment-full size-full wp-image-10537\" alt=\"\" srcset=\"https:\/\/controlmad.com\/wp-content\/uploads\/2021\/11\/head-arup.jpg 980w, https:\/\/controlmad.com\/wp-content\/uploads\/2021\/11\/head-arup-300x92.jpg 300w, https:\/\/controlmad.com\/wp-content\/uploads\/2021\/11\/head-arup-768x235.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fde9e63 elementor-widget elementor-widget-heading\" data-id=\"1fde9e63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Grow<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c61a20b elementor-widget elementor-widget-heading\" data-id=\"5c61a20b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client: Arup Engineering, Madrid<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7beaf elementor-widget elementor-widget-heading\" data-id=\"ab7beaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Designed by Alicia Vel\u00e1zquez and Pablo Rica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfdbe0 elementor-widget elementor-widget-heading\" data-id=\"3dfdbe0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Produced by Juliana de Luca, Elena Fons, Darine Choueiri and Adela Salgado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ee16c elementor-widget elementor-widget-heading\" data-id=\"37ee16c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Made by controlmad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b95813 elementor-widget elementor-widget-text-editor\" data-id=\"51b95813\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Material: Flexible maple veneer<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2591b6f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2591b6f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e88563 elementor-widget elementor-widget-text-editor\" data-id=\"5e88563\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2018Grow\u2019 is a texture created with an &#8220;emotional purpose&#8221;: to give identity to the space and, in its original concept, to represent the values of Arup as a design engineering firm.<\/p>\n<p>\u2018Grow\u2019 has an organic nature in its concept, materialization, geometry, and possibilities for adaptation and growth. Its shape is determined by phyllotaxy, a natural pattern found in plants. The combination of phyllotaxy allows for a landscape as large or as small as desired.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197c0e5d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"197c0e5d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-678b6c72 elementor-widget elementor-widget-gallery\" data-id=\"678b6c72\" data-element_type=\"widget\" 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original concept, to represent the values [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11075,"parent":11331,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11562","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Grow\u2019 False Ceiling - Controlmad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/controlmad.com\/en\/projects\/grow-false-ceiling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Grow\u2019 False Ceiling - Controlmad\" \/>\n<meta property=\"og:description\" content=\"Grow Client: Arup 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